Creating healthier, more inclusive and connected communities through sport and recreation.

Sydney Sports Management Group (SSMG) is a leading Sydney sport and recreation organisation with over 40 years of experience. Through our house of brands strategy, SSMG brings together specialist sporting, recreation and community-focused businesses, creating vibrant, accessible and sustainable community hubs.

At our heart is a commitment to Sport and Recreation for All, recognising the power of physical activity to improve wellbeing, strengthen social connections and create opportunities for people of all ages, abilities and backgrounds.

Our social impact commitment extends beyond facility management. Through partnerships with Special Olympics NSW, Wheelchair Sports NSW, NOVA Employment and Western Sydney Moving, SSMG champions disability inclusion, meaningful employment, mental wellbeing and opportunities for disadvantaged communities.

We are equally committed to advancing women and girls in sport, demonstrated through our ownership of the Parramatta Cumberland Basketball Association, supporting female participation, development pathways and greater opportunities in community sport.

Our emerging SSMG Foundation will further strengthen this commitment by reducing barriers to participation and supporting vulnerable communities.

Working collaboratively with government, sporting bodies and community organisations, SSMG strives to deliver lasting social impact.

Guided by our vision of creating Fitter, Healthier, Safer and Greener communities, we believe sport and recreation can drive inclusion, opportunity and positive social change.

ssmgroup.com.au